I blog primarily over at "geosciblog" (http://geosciblog.blogspot.com), I am doing this one for fun. It is inspired by 30+ years of beer can collecting and having tried more than 3,000 different American beers during that time. “. . . And beer was drunk with reverence, as it ought to be.” — G. K. Chesterton

Monday, January 24, 2011

Happy 76th Birthday to the Beer Can

On January 24th, 1935, the Gottfried Krueger Brewing Co. rolled out cans of its Krueger Special Beer and Krueger Cream Ale in the Richmond, Virginia market.

Richmond was selected as it was far enough from Krueger's home market, that if the cans flopped, it wouldn't do as much damage to their reputation.

It turned out they didn't have to worry. According to the linked article, by the end of 1935, 37 breweries were canning beer.

And the rest is history.


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